Monthly Retrospective - January 2025

By Max Sherman · Feb 11, 2025

Stats

  • Not sure how many hours worked
  • Streamed 0 hours on Twitch (0% M/M)
  • Stripe payouts $2,694.53 (+11% M/M)
  • 295 Twitter followers (-5% M/M)
  • 171 Twitch followers (0% M/M)

FB and IG Ads

We still haven't had a breakout success with ads despite working with an agency. I am optimistic that we will get there but it may require a lot of iteration.

I am trying to build a system for producing organic content and I may try to produce simple videos of myself using and explaining the product. I want to hire a designer to help produce graphics, but I am also exploring talking to agencies to get this done.

Harvesting reviews

Super curious about this one. We have a thumbs up button to "rate" the minutes. If someone clicks it, I want to ask them for a review in the website. Probably using trustpilot to start.

Goals for Q1

  1. 10x sales with an “insanely profitable” FB ads strategy
  2. Extreme improvement to QSR product pillars

Goals for February

  1. Hire a Designer/Social media manager
  2. Setup and integrate ManyChat
  3. Post organic content
  4. Automatically collect reviews
  5. Ship a metrics-neutral (or positive) landing page redesign
  6. Integrate the speaker system with minutes
  7. Streamline minutes generation UX
  8. Improve QSR