Monthly Retrospective - December 2023

By Max Sherman ยท January 3, 2024

I am doing cold email marketing

Stats

  • Worked 68.5 hours (-23% M/M)
  • Of that work, 49.25 hours was done while streaming live on Twitch
  • 72% of work was done live on Twitch
  • Revenue $25.84 (+82% M/M)
  • 272 Twitter followers (+36% M/M)
  • 113 Twitch followers (+4% M/M)

November Goals

Measure detailed timing information

Grade: A

I record times of sections that happen when users go through the flow of the product. They are stored next to the data for transcripts so everything is in one place and I am very happy with it since it lets me see users' upload speed and gives me a sense of how long folks are waiting around, identifying bottlenecks, etc.

Allow users to upload template meeting minutes

Grade: D

I've started this but it's not shipped yet. I'm hung up on how to inject the template into the GPT prompt, but I think I'm getting close to something workable.

The UI is built out most of the way, I'd estimate there's 6 more hours so I am hoping to be done by the end of the week.

In general, it's hard to assess how good the system does at creating minutes, especially if the goal is to do fine tuning. I think this ties into another issue which is that I'm not soliciting customer feedback very often and should have a way to do it consistently. Maybe an email campaign to paying customers.

Send 10 cold emails to "admin professional"-relevant youtubers

Grade: A

I did this over the holidays and got a 0% reply rate. I'm in the process of setting up a larger campaign soon to hit 1000 prospects with an email sequence.

Make more sales in December than I did in November (5 or more)

Grade: B

I made 4 sales, so same amount but not greater. I think this was because of a holiday slow down.

Average 20 hours of work per week

Grade: C+

I needed 88.5 hours and did 68.5 hours, so fell short by a decent amount - it was a chiller month and also holidays.

Things I am Thinking About

Hiring and automation

I'm reading Buy Back your Time and I'm trying to think about how I would offload any of the tasks that I do when I sit down to work. Right now I'm feeling a tension between getting profitable by increasing revenue significantly, and optimizing for my own time.

I think what makes sense right now is to devote all efforts into acquiring more customers faster. More customers will give me more data for conversion rates and also qualitative data about how users use the site and what they want.

Raised prices impact

I raised prices Jan 1 after a 2 week long email campaign to existing users. That yielded 1 sale which is about a 1.5% conversion rate. I'm interested to see if new users will pay the higher price. Fingers crossed!

Goals for January

  • Finish minutes template feature
  • Make 1 sale
  • Send 3000 emails
  • Build Zoom integration
  • Build or buy a customer feedback corner widget