By Max Sherman ยท March 3, 2024
Slow month
Grade: D
I started this a few days ago and I want to finish this week. A lot of people upload .docx files believing that this will work, and it does not. It's the number one source of "failed transcripts", and I think there is a big opportunity here. Especially if I advertise this on the top of the landing page.
Grade: A
We made 2 sales with FB ads this month. The ad campaign is unprofitable right now, but I'm going to continue to optimize it and eventually make it work. The next targeting refinement is likely to add non US countries which supposedly have a lower CPM.
Grade: F
Didn't work on this yet.
Grade: F
Didn't work on this yet either.
Grade: F
Didn't do this.
None of these goals felt like priorities over making the ads work well.
Grade: A
I'm currently A/B testing a section on the landing page with a CEO letter. Right now it doesn't look like it moves the needle and I'll probably end up shipping it soon.
A more effective test would be something that gets more traffic rather than the bottom of the landing page.
We had 4 customers churn this month from last, and 2 of 3 customers this month set their subscription to end the following month. I want to make sure people have a good experience. As we get more users from spending on FB ads, it becomes more apparent that many people have a suboptimal experience.
I integrated Sentry this month and I'm optimistic it will be helpful in identifying errors. I want to spend time this coming month driving down errors and transcript failures. Failures happen because of many reasons, so having good observability is critical.
A large cause of failures is people uploading .docx transcripts, so fixing this class of failures is going to involve finishing the goal from last month to allow uploading text transcripts.
Performance is another side of the story - a slow website makes people less likely to buy.